Partners

Greg Link

Partner

Greg’s experience within the entertainment industry is multi-faceted. Realizing his skills with talent representation early, Greg began to hone them with a more specialized focus: integrating talent with fashion. Greg formerly founded a company called Stylefile acting as liaison between fashion designers and high- profile celebrities, stylists, editors, agents, managers and publicists from Los Angeles, Miami and New York. He has outfitted celebrities for countless high-profile events, ranging from the Academy Awards, Emmys and Grammys to numerous fashion industry shows including Victoria’s Secret, DKNY, Burberry, Gianni Versace and Jill Stuart. In, 2004 Greg co-founded Fingerprint Communications with offices in New York and Los Angeles, and remote locations in Miami, Washington DC and Chicago. After six successful years expanding Fingerprint Communications, Greg has partnered with Carol Bell to form BrandLink Communications. Launching in March 2010, Greg has dedicated his efforts to expanding BrandLink Communications as one of the top fashion, hospitality, consumer goods public relations and event marketing agencies with offices in New York, Los Angeles, Chicago, Miami and Washington D.C.

Carol Bell

Partner

Carol launched BrandLink Communications in March 2010 with business partner, Greg Link and has quickly propelled the agency to become a leader in fashion, hospitality, consumer goods, event PR and marketing. Carol contributes to media strategies, creates strategic marketing relationships and advises on digital platforms for existing national and international clients, and consistently works to acquire new business for the agency. Carol continues to expand and create marketing strategies for brands such as C. Wonder, Monika Chiang, Pretty Polly, Ramy Brook, Effy Jewelers, W Hotels, Natura Bissé and many more. Prior to starting this venture, Carol served as Co-President of The Patton Group, where she was responsible for overseeing a team of six directors and growing the company’s Chicago, Los Angeles and Washington, D.C. offices. Carol created and implemented national strategies for clients ranging from Snow Queen Vodka to Sagamore, The Art Hotel, as well as accounts including Barneys New York (Chicago), W Hotel (Washington DC) and Arcade Boutique by Rochelle Gores (Los Angeles).

Employees

Markie Price Adler

Vice President, Media

Markie Price Adler is a seasoned publicist with over 9 years of experience specializing in entertainment, beauty, hospitality, travel and special events.  After graduating from Vanderbilt University, Markie began her career in New York City in the internal communications department at Carolina Herrera.  This experience fueled a strong passion for the fast paced world of PR and events and led to positions at Susan Becher PR, a leading boutique agency focused on interior design, and at Dan Klores Communications.  In 2008, Markie relocated to Los Angeles and served as the sole west coast representative for DKC, overseeing all LA-based celebrity client operations and red carpet events.  After working on the hospitality and lifestyle teams at both Full Picture and Fingerprint Communications, Markie joined BrandLink Communications in 2010 and currently oversees the company’s luxury beauty and hospitality departments.  Clients past and present include W Los Angeles – Westwood, Relais & Châteaux, Muse Lifestyle Group, Natura Bissé, JetSuite, Acqualina Resort & Spa, and the Hard Rock Hotel & Casino, Las Vegas.

Selmin Arat

SVP, Strategic Development Director

With 15 years of PR, marketing and events experience, Selmin’s role at BrandLink Communications is all-encompassing as she coordinates efforts across the various teams and offices to ensure development and management of cohesive strategies for clients. Selmin maintains client relations, and builds comprehensive plans to involve clients in projects and initiatives that will help them to realize their goals and contribute to their bottom line. Previously Selmin worked at The Patton Group, where she was Director of Strategy & Development, and in-house at contemporary luxury jeweler Bulgari, as PR Manager, where she managed press outreach, events, and VIP relations. She began her career with cutting edge, creative ad agency Wieden & Kennedy. Past and current clients include: Relais & Châteaux hotel association, W Hotels, P.J. Clarke's, C. Wonder, Monika Chiang, Steve Madden, Chase Card Services, Diesel, Bulgari, Corum, Harry Winston, Cesare Paciotti, Roberto Cavalli Vodka and Ruinart Champagne. Selmin graduated from Tufts University with a B.A. in Drama and Sociology and a minor in French.

Gigi Howard

SVP, Beauty Director

Gigi Howard has over 10 years of public relations experience handling luxury fashion, beauty and lifestyle brands. Gigi maintains strong industry wide contacts on a national level, as well in top regional markets including Dallas, Houston, Los Angeles, Miami and New York City. Prior to joining BrandLink Communications, Gigi spent 3 years as the Press Director at Lacoste, and was solely responsible for reinvigorating the brand utilizing her contacts with top editors, trendsetters and celebrities across the US. Having a passion for the beauty industry, she joined the renowned beauty brand Natura Bisse and within the first 6 months of working with the company she secured product placements and press coverage in top outlets including Vogue, Allure, Harper’s Bazaar, Town & Country, W, O magazine.

Jose Martinez

VP, Media Director

Jose has served as Vice President and Media Director for Brandlink Communications since the agency’s inception.  While at BrandLink, Martinez has managed media campaigns on behalf of EXPRESS, Patron tequila and Ultimat Vodka, Voli Vodkas, W Hollywood Hotel, Maxim Magazine and W Magazine. Prior to BrandLink Communications, Martinez served as West Coast Vice President at Fingerprint Communications and Harrison & Shriftman. Past clients include Muscle Milk, 42 Below Vodka, the Malibu Lumber Yard, W Hollywood Hotel, Maxim Magazine, Details Magazine, Soho House, The Planet Hollywood Resort & Casino, Las Vegas and spearheaded special projects for Elle Magazine, Helio, Moet & Chandon, Sony Pictures Entertainment, Marv Films, American Idol and Bauer Publishing titles Life & Style and In Touch.

Sasa Nikolic

VP, Director Of Media

Sasa Nikolic has over ten years of experience spearheading and managing public relations campaigns on behalf of clients in the luxury lifestyle, hospitality, event, and nightlife industries. Sasa has executed strategic media plans for many high profile clients including Relais & Châteaux, Ruinart Champagne, Hard Rock Hotel & Casino Las Vegas, W New York – Downtown, W Hoboken, Cove at the Atlantis, One&Only, and nightlife destinations including Georgica Hamptons, Pink Elephant, and Provocateur.  Currently Sasa leads the on-going public relations activities for Relais & Châteaux association of fine properties and gourmet restaurants in United States and has orchestrated PR campaign for the annual Grands Chefs Dinner in New York City which gathered over 50 Relais & Châteaux Chefs from around the world. In addition Sasa oversees public relations for the legendary P.J. Clarke’s and its newly launched spin-off brand Clarke’s Standard, Acqualina Resort & Spa and its real estate project Mansions at Acqualina in Sunny Isles, North Miami Beach, as well as special projects including red carpet events throughout the year. Throughout his career Sasa has managed diverse public relations initiatives ranging from an exhibit with architect Zaha Hadid, Diesel’s 30th Anniversary, to numerous Super Bowl events, and many others. Originally from Serbia, Sasa is passionate about traveling around the world and discovering unique places with untold stories.

Samantha Lefkowitz

Vice President, Media

Samantha Lefkowitz has over 8 years of experience in public relations, with her expertise lying in fine jewelry and luxury fashion. Prior to joining BrandLink, Samantha was the Senior Executive at D’Orazio & Associates, managing clients including Amrapali, Carrera y Carrera, Isharya, Le Vian, M.C.L by Matthew Campbell Laurenza and Sutra Jewels in their strategy, development and brand awareness, and was responsible for bringing Romanian fashion designer Maria Lucia Hohan into the US market. Prior, she worked in-house for accessory label CC SKYE and was a freelance writer for various fashion centric websites. She began her career at HL Group. Samantha graduated from the University of California, San Diego with a B.A. in Communications and Literature.

Monique Webber

Vice President, Entertainment & VIP Relations

Monique began her career in 2001 at BCBGMAXAZRIA Group where she served as the Senior Entertainment Relations Manager overseeing their West Coast Public Relations office and all celebrity/entertainment relationships.  She was integral in the resurgence of Herve Leger by being the first to place it on Victoria Beckham, Beyonce, Jennifer Lopez, Sharon Stone, Rihanna, etc.  She’s been a member of the Brandlink Communications’ team for a year and has successfully secured placements on Jennifer Hudson, Katie Holmes, Naomi Watts, January Jones, Reese Witherspoon, Kristen Stewart, Katy Perry, and more.  Monique’s strong relationships with Hollywood’s elite make her an asset to BrandLink Communications and their clients.